With over a decade of experience in food media and hospitality, Victoire Loup leads a consulting studio dedicated to editorial, storytelling, and brand strategy. She works with chefs and creatives to shape concepts, sharpen narratives, and bring culinary projects to life—both on the page and in the field.
Editorial writing
Print and digital articles on food, travel, and lifestyle for leading publications.
Selected publications: Le Fooding, Michelin, AD Magazine, Found, ICON, Yonder.
Press kits & brand narrative
Clear, compelling storytelling for restaurants, hotels, and lifestyle brands—across press kits, website copy, and concept language.
Projects: Le Meurice, David Toutain, Palm Beach, Epicery, La Casano, Groupe Bertrand.
Media appearances
Judge on TV shows, guest speaker, and moderator for industry panels.
Past features: Top Chef France, Food Network, Bon Appétit, Vice TV, USC.
Strategy & consulting
Strategic positioning, market analysis, and creative support for launches and rebrands.
Key clients: Airbnb, Exki, Breizh Café, Poilâne, Pommery, Ludo Lefebvre, Yuzuco.
Cookbook development
Author and ghostwriter of over ten cookbooks, recipes, and introductions.
Published works: À La Maison, Cuites, Chaud, Imprégnation (Anne-Sophie Pic), Inspirations (François Daubinet), Yalla (Dalia Group).
Production & curation
Creative direction and coordination for events and branded experiences.
Notable partners: We Are Ona (Jacquemus, Chanel), Cartier, Hublot, Mokonuts.
